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Post after post, maintaining your company’s social media pages and engaging with followers may feel like a tremendous waste of time. It’s not. It is difficult to see the payoff and measuring the [...]

  Marketing can seem overwhelming for smaller businesses, especially since modern consumers are demanding personalized interaction more than ever. Between the time it takes to put your goods [...]

  An email marketing campaign is the perfect way to contact customers and leverage their loyalty to your goods or services. According to ExactTarget’s 2012 Channel Preference survey, 91% of [...]